CCSU Announces NIL Affiliation With Influxer
Relationship provides CCSU student-athletes the opportunity to monetize their name, image, and likeness (NIL) via high-quality, personalized merchandise that allows fans to support in style.
The Central Connecticut State University Department of Athletics announced an affiliation with Influxer on Thursday providing Blue Devil student-athletes the opportunity to monetize their name, image, and likeness (NIL) via high-quality, personalized merchandise that allows fans to support in style.
Influxer is an officially licensed vendor, creating co-branded apparel customized with players' names and numbers. Through this partnership, Influxer will provide education and training on marketing, entrepreneurship, and personal branding.
"We are proud to help launch this relationship with Influxer, a proven entity in the NIL space, as we endeavor to support our student-athletes in every aspect of their collegiate experience," said Director of Athletics Tom Pincince. "This affiliation provides our fans and supporters the ability to directly support our hard-working Blue Devil student-athletes. Influxer allows our student-athletes to develop personal brand-building skills and maximize opportunities in the NIL space."
Each Blue Devil student-athlete from every team will have the opportunity to create his or her own web page that showcases their personalized gear available for purchase.
"The NIL landscape is constantly evolving and working with Tom Pincince has been an amazing opportunity to see the vision they have for Central Connecticut providing great options through Influxer for their student-athletes. They see this as not simply a transactional opportunity, but as an opportunity to develop long term skills for life," said Keith Miller, Vice President of Influxer.
In addition to the online store, the Influxer team oversees all fulfillment and customer service, while collaborating with CCSU Athletics and its student-athletes on creative elements and marketing.
Influxer is partnered with more than 400+ universities.
Blue Devils fans can click HERE to purchase co-branded apparel.